WhatsYourPrice is a real, established site from the same founder as Seeking, but its operator group carries an F rating with the BBB and users report heavy scam traffic. The date-offer model works as described; the risk lies in who accepts your offers.
The short answer
WhatsYourPrice has run since 2010 and was founded by Brandon Wade, who also founded SeekingArrangement. Members bid on first dates, and credits unlock messaging. The official FAQ lays out clear verification options and a narrow refund policy. But its Trustpilot score is 1.7/5, and the most common complaint is profiles that accept an offer and then ask for money upfront.
What we verified
| Signal | What the record shows | Source |
|---|---|---|
| Operator | FAQ names W8 Tech Limited and related companies; US affiliate Reflex Media Inc. (Las Vegas) is listed as operator of WhatsYourPrice | whatsyourprice.com, bbb.org |
| Address | Conflicting: Hong Kong address per DatingScout; Reflex Media at 3250 Pepper Ln, Las Vegas per BBB | datingscout.com, bbb.org |
| Founded | 2010 (site copyright "2010-2026") | whatsyourprice.com |
| Trustpilot | 1.7/5 from 106 reviews; 87% 1-star; profile unclaimed | trustpilot.com |
| BBB | Reflex Media Inc.: F rating, not accredited, 48 complaints closed in three years. The profile covers all Reflex Media brands, not WhatsYourPrice alone | bbb.org |
| Verification | Free Selfie Verified badge; ID Verified badge ($4.99, selfie plus government ID via Au10tix); optional background check | whatsyourprice.com |
| Member count | Site claims 6.6+ million members (stats labelled Nov 2024); DatingScout estimates about 455,000 members and 50,000 weekly active | whatsyourprice.com, datingscout.com |
| Apps | No WhatsYourPrice app found in US Apple App Store or Google Play searches | itunes.apple.com, play.google.com |
| Regulator action, breaches | None found for WhatsYourPrice | Searches |
All checks made on September 30, 2026.
One legal matter touches the parent company. In Hornor v. Wade, filed November 1, 2022 in federal court in Nevada, a former Reflex Media employee sued Brandon Wade and Reflex Media over workplace and civil rights claims. The outcome is unverified.
The gap between 6.6 million claimed members and DatingScout's 455,000 estimate is large. Neither figure is independently audited.
What users complain about most
- Scam profiles. Reviewers describe profiles that accept date offers, then ask for money upfront or refuse to video chat. One Trustpilot reviewer called the site "flooded with scammers".
- No-shows after credits are spent. Accepted offers are followed by cancellations or silence.
- Unexpected auto-renewals at higher rates. Sources disagree on whether WhatsYourPrice sells a subscription at all, but users report renewals.
- Photo privacy. Some reviewers say profile photos are visible without logging in.
- Suspensions and refund disputes, which show up in the BBB complaints against Reflex Media.
Red flags and how to protect yourself
The date-offer model creates a specific scam pattern: someone accepts your bid, you spend credits to unlock messaging, and then they ask for payment, a deposit or a gift card before meeting. The offer amount is paid person-to-person, not to the site, and nothing in the model requires paying a stranger in advance.
- Never pay anything before you have met in person. A request for money upfront is the clearest red flag.
- Insist on a video call before you spend more credits on a conversation.
- Prefer members with the ID Verified badge. It costs them $4.99 and involves a government ID check, which a basic selfie does not.
- Know the refund rules. Per the official FAQ, credits are refunded only if the other profile is removed by an administrator or caught by the automated security system. There is no refund if the person simply does not reply, if you exchanged messages or contact details, or if a date took place.
- Limit your photos if you are concerned about visibility outside the site.
Our guides on sugar dating scams and verifying a sugar daddy is real walk through the checks in more detail.
Who it suits — and who should skip it
WhatsYourPrice suits people who like a transactional, straight-to-the-first-date format and who will screen hard before meeting. Sign-up, browsing, winks and favorites are free, so you can look before buying credits.
Skip it if you want a mobile app, a large verified pool, or an operator with a clean complaint record. Compare options on our WhatsYourPrice alternatives list, or read how Seeking, run by the same group, holds up in Is Seeking legit?.
FAQ
Is WhatsYourPrice a scam?
The site itself is real, running since 2010, and no FTC action or data breach turned up in our searches. The scam risk comes from other members, especially profiles that accept offers and then ask for money.
Who owns WhatsYourPrice?
The FAQ names W8 Tech Limited and related companies, and Reflex Media Inc. of Las Vegas is listed as its US operator. Its founder is Brandon Wade.
Does WhatsYourPrice verify members?
It offers a free Selfie Verified badge and a $4.99 ID Verified badge using a government ID. Background checks are optional, not mandatory.
Can I get my credits back if a date does not reply?
No. Per the official FAQ, credits are refunded only when the other profile is removed by an administrator or flagged by the site's automated security system.